We have been promoting online poker affiliate progams pretty much since online poker rooms started.
There are several things to bear in mind before you start. Poker affiliate programs allow you to earn a percentage of the rake or a fixed "bounty" per player (so called revenue share or CPA deals). You can earn anything from $5 a referral all the way up to $200 per player on a CPA and on a revenue share the sky is the limit. However, you the deal you choose depends on the traffic you have. Low quality traffic should be directed to CPA deals and higher quality traffic to revenue share deals. You want your players to be successful and win more of the pot!
Below we set out some of our favorite poker affiliate programs. If you sign up using these links we will get a % of the revenue that you earn as an addition to your commissions. i.e. the poker rooms pay us an override. We think it is great if you use our links :) so if you do - and have any kind of poker marketing related question - get in touch using the feedback form in the footer and we will try and help you.
Here you go
1. PacificPoker/ 888.com
The PacificPoker affiliate program is combined with the 888 affiliate program. Although 888 as an online casino is arguably "over saturated" Pacific Poker has a lot of legs in our opinion, particularly as the software has been translated into a bunch of different languages. The distinguishing factor about the PacificPoker affiliate team is that they are hugely responsive to your requests. For example at Guidetopoker when we wanted to interview poker stars the affiliate team helped us get in touch with their sponsored pros.
2. Party Poker Affiliate Program
Party Poker was once the leading poker room, however, this mantle has since gone to Stars followed by Full Tilt and the UltimateBet / Absolute brands. However, this is not to say that Party Poker should be written off. In fact if you are looking for an affiliate program PartyPoker is an excellent choice as they have a new platform - PartyPartners - that allows you to promote a bunch of different brands (PartyBets, PartyGammon, Partycasino). This platform is likely to be extended as PartyGaming has just purchased the Playtech Noble Poker Room (whose affiliate program was previously run by Tradal.net) and Fair Poker (whose affiliate program was run by IOGCasinos). Once these brands get migrated to the PartyGaming platform they will have a lot of firepower. Our only word of caution is that you need to maintain trackers as PartyGaming has an annoying habit of expiring trackers that you create for campaigns. Also if you promote poker as your main business make sure that you are careful about cross promoting casino products (casino products can give you a negative net gaming revenue which wipes out any positive revenue from the poker room) Sign up here
3. CasinoPartners Affiliate Program
(Titan Poker and Ocean Poker Affiliate Program)
Casinopartners are well regarded in the affiliate community as being particularly supportive and aggressive in the market. This is great as one can leverage off their marketing firepower. Before running the Titan Poker affiliate program, Casinopartners ran the Noble Poker which was sold to Empire Online / Tradal and is now owned by PartyGaming. Go to CasinoPartners now to sign up as a Titanpoker.com affiliate! Some of our subaffiliates are doing so much better than us it hurts - we have one who generates a gross gaming revenue of over $50,000 a month from casinopartners. Now if only we knew his tricks!
4. Poker Room
Pokerroom.com which is now owned by BWin, the listed Austrian gaming operator has taken the online poker world by storm with their non download poker room and mobile poker offerings. High earnings potential. Sign up here:
5. Poker.com
Australian operated Poker.com not only has the best URL possible for a poker site but it also has a lot of loose games, which is great if you have an experience poker player base who can win on your behalf!
6. Ultimate Bet
UltimateBet has a good affiliate program powered by income access. Be aware that the stiff competition at UB means that your player quality better be good; that said, if your players are good then you will reap the rewards at UB.com. Note that the UBPoker affiliate program is very interesting now that they have introduced Elimination Blackjack. We find that the blackjack revenues tend to really help boost the poker revenue share we receive from them.
7. Absolute Poker
We like Absolute poker as they are dedicated to ensuring players are happy. They innundate their players with promotions and prizes resulting in repeat traffic and increased rake. Great for poker affiliates.
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